noocleo co-founder
videomaker
Most people who love photography started by chance. I discovered this art through my witty criticisms of this photo taken by my sister in Rome.
With my first camera, I immediately prepared a dark room in the garage where I developed my photos. Learning by myself and with the help of specialized magazines, I passionately started studying the frame and the composition of spaces. I explored the way light influenced the atmosphere and emotions expressed on the emulsion of my photographic film.
Then I moved from photography to moving images. Football games, events, protests, plays, ceremonies. I was happy to shoot, edit, produce and show.
But I had to keep up with the times! That’s why I moved into using computers and professional programs for image processing and editing for my videos, incorporating the latest developments in the digital world into my work.
Today I am the director of what I produce, mostly advertising videos. And I hold my professionalism to be a creative game, just like that distant childhood experience in Rome.